{ "id": "star-wars-fan-survey-2014", "name": "Star Wars Fan Survey (2014)", "title": "Star Wars Fan Survey (2014)", "description": "Survey of 1,186 Americans on their Star Wars viewing habits, film preferences, character favorability ratings, and demographics. Conducted by FiveThirtyEight.", "category": "entertainment", "source": "https://github.com/fivethirtyeight/data", "source_url": "https://github.com/fivethirtyeight/data", "updated": "2026-04", "record_count": 1186, "columns": [ { "key": "RespondentID", "label": "RespondentID", "type": "number" }, { "key": "Have you seen any of the 6 films in the Star Wars franchise?", "label": "Have You Seen Any Of The 6 Films In The Star Wars Franchise?", "type": "string" }, { "key": "Do you consider yourself to be a fan of the Star Wars film franchise?", "label": "Do You Consider Yourself To Be A Fan Of The Star Wars Film Franchise?", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode I The Phantom Menace]", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode II Attack Of The Clones]", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode III Revenge Of The Sith]", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode IV A New Hope]", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode V The Empire Strikes Back]", "type": "string" }, { "key": "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]", "label": "Which Of The Following Star Wars Films Have You Seen? Please Select All That Apply. [Star Wars: Episode VI Return Of The Jedi]", "type": "string" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode I The Phantom Menace]", "type": "number" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode II Attack Of The Clones]", "type": "number" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode III Revenge Of The Sith]", "type": "number" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode IV A New Hope]", "type": "number" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode V The Empire Strikes Back]", "type": "number" }, { "key": "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]", "label": "Please Rank The Star Wars Films In Order Of Preference With 1 Being Your Favorite Film In The Franchise And 6 Being Your Least Favorite Film. [Star Wars: Episode VI Return Of The Jedi]", "type": "number" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Han Solo]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Luke Skywalker]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Princess Leia Organa]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Anakin Skywalker]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Obi Wan Kenobi]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Emperor Palpatine]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Darth Vader]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Lando Calrissian]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Boba Fett]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [C 3P0]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [R2 D2]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Jar Jar Binks]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Padme Amidala]", "type": "string" }, { "key": "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]", "label": "Please State Whether You View The Following Characters Favorably, Unfavorably, Or Are Unfamiliar With Him/Her. [Yoda]", "type": "string" }, { "key": "Which character shot first?", "label": "Which Character Shot First?", "type": "string" }, { "key": "Are you familiar with the Expanded Universe?", "label": "Are You Familiar With The Expanded Universe?", "type": "string" }, { "key": "Do you consider yourself to be a fan of the Expanded Universe?��", "label": "Do You Consider Yourself To Be A Fan Of The Expanded Universe?��", "type": "string" }, { "key": "Do you consider yourself to be a fan of the Star Trek franchise?", "label": "Do You Consider Yourself To Be A Fan Of The Star Trek Franchise?", "type": "string" }, { "key": "Gender", "label": "Gender", "type": "string" }, { "key": "Age", "label": "Age", "type": "string" }, { "key": "Household Income", "label": "Household Income", "type": "string" }, { "key": "Education", "label": "Education", "type": "string" }, { "key": "Location (Census Region)", "label": "Location (Census Region)", "type": "string" } ], "rows": [ { "RespondentID": "3292879998", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292879538", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3292765271", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292763116", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292731220", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292719380", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292684787", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3292663732", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292654043", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292640424", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292637870", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3292635062", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3292609214", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292596911", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3292587240", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3292583038", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3292580516", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292572872", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292565282", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292562297", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292522349", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292521066", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292511801", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292483200", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292465491", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "", "Location (Census Region)": "East North Central" }, { "RespondentID": "3292447974", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3292420123", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292384040", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292380493", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292376985", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3292366792", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292339379", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292330840", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292318652", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3292297848", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3292290677", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3292281095", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292279889", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292264069", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292257520", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292249492", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3292222729", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292221635", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292218251", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292214307", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292210606", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292202220", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292189580", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292187343", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292186608", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292178389", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3292176862", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292173922", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3292167131", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292162057", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3292161407", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3292156614", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3292148570", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3292144665", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292143503", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292131636", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292125068", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292120160", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3292103680", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292050153", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3292041365", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3292033243", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3292031637", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3292008762", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3291992352", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291945498", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291940517", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291871486", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291778150", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291766314", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291762799", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291707153", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291701619", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3291696391", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291684768", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291669388", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291661584", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291658046", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291654919", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291653882", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291650311", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291649780", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291648660", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291641416", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291635934", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3291634205", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291618031", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291603688", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291602842", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291598188", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291588139", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291570206", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291548852", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291529925", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291524547", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291502449", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291497337", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291482197", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291476650", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291470613", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291469991", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291468155", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291461574", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291455642", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291446474", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291446275", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291439708", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291439404", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291437345", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291435787", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291435056", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291433636", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291431939", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291430239", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291430193", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291428174", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291427761", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291425110", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291424127", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291424006", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291422637", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291421381", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291420030", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291410155", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3291405943", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291402264", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291401326", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291395512", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291394022", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291391717", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291391446", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291391033", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291390734", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3291388906", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291388180", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291380973", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291378572", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291375306", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291364062", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291345427", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291341186", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291330710", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291327304", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291320154", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291312980", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291290675", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291288174", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291271932", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291267852", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291262515", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291233218", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291206864", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291203531", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291184745", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291181010", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291159863", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291145258", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291141478", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291139156", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291121359", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291119656", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291101925", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291094347", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291092094", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291077381", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291075212", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3291064417", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291063226", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291060156", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291056296", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291052728", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291051343", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291045360", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3291043176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291042516", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3291037640", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291034202", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291033668", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291032418", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291029281", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291028446", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291024297", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291023456", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291022655", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3291022275", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Less than high school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291022013", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291019033", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3291018581", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291015347", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3291014757", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3291009055", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291007877", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3291006540", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3291002672", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3291001879", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290999912", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290998457", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290996933", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290994001", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290992477", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290992371", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290987996", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290984063", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290980789", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290977827", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290976539", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290975724", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290973695", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290973177", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290973120", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290972257", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290971794", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290971358", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290965482", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290961855", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290961497", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290953060", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290949606", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290948002", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290947136", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290947011", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290946211", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290944858", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290944288", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290941824", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290939696", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290934328", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290929229", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290927126", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290926407", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290922858", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290920752", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290919823", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290919419", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290917153", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290917131", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290916554", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290915885", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290912485", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290912014", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290910069", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290906086", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290906022", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290903423", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290902880", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290901027", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290896982", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290893301", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290889443", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290888715", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290888303", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290888102", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290888079", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290884427", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290881566", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290879019", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290878766", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290874545", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290873342", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290871307", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290869696", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290863729", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290863193", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290862050", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290860908", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290860842", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290860558", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290858689", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290858543", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290855818", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290854802", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290853559", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290853267", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290852271", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290848617", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290846848", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290846769", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290846466", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290845752", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290845367", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290845046", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290844577", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290841815", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290840905", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290836653", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290834007", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290829888", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290828902", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290824340", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290821620", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290819415", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290815080", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290812610", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290810177", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290810023", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290807769", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290806200", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290805125", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290804128", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290804008", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290799403", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290798641", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290798064", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290796650", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290792507", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290787286", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Less than high school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290785928", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290782952", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290781544", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290781284", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290781039", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290779524", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290779140", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290778828", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290777129", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290773277", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290769012", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290767951", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290767535", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290765210", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290762924", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290761823", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290760722", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290759512", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290758362", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290757230", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290756394", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290755451", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290753390", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290749764", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290749229", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290746853", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290744027", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290741994", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290741405", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290740448", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290739967", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290739235", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290738262", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290737104", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290736072", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290734874", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290733932", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290733316", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290732383", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290727763", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290726075", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290719847", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290718359", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290717899", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290717372", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290714941", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290714484", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290714430", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290714378", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290712204", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290711898", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290711882", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290711757", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290711487", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290711262", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290708664", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290707402", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290706716", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290706611", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290703210", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290701442", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290700285", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290700214", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290700030", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290699410", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290695784", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290695316", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290694269", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290693095", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290692020", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290691758", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290689343", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290687981", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290687830", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290686887", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290686362", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290685885", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290684868", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290684287", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290681574", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290678952", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290678515", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290676695", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290674534", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290667297", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290664543", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290664463", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290664069", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290662118", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290661650", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290661587", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290661135", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290659818", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290659314", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290655784", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290654597", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290652558", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290651085", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290650590", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290644326", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290640323", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290638529", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290634681", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290631608", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290630470", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290630282", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290628419", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290627850", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290627681", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290626609", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290625814", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290624447", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290620991", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290617461", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290611875", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290611716", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290602490", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290601892", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290601518", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290600680", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290600559", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290600057", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290598307", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290597099", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290593953", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290582716", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290572568", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290572073", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290569001", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290568339", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290565779", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290565768", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290565487", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290561583", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290561192", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290555153", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290553558", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290552963", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290551809", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290547819", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290544886", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290544865", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290544012", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290539653", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290538433", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290536294", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290532429", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290531735", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290526356", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290525782", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290524413", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290519884", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290515688", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290511533", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290506830", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290506333", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290505081", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290500457", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290499954", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290499953", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290496822", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290491807", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290477551", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290475079", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290474953", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290471553", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290467062", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290467000", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290464481", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290463350", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290461599", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290461455", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290448644", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290444421", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290439063", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290437717", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290432874", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290432121", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290428766", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290427764", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290426384", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290426289", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290423155", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290421738", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290417966", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290412412", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290411058", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290409431", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290409075", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290407409", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290401956", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290398978", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290394872", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290392454", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290392264", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290391985", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290386524", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290380140", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290374523", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290371734", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290371532", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290371101", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290365225", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290364952", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290359700", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290358751", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290350512", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290347473", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290344571", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290343366", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290342169", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290342102", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290340804", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290337251", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290335343", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290329580", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "", "Location (Census Region)": "New England" }, { "RespondentID": "3290328309", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290325811", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290324518", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290320007", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290318577", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290317691", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290316632", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290316375", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290315336", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290310304", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290309722", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290309711", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290304610", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290297761", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290296317", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290295809", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290294922", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290294142", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290292697", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290289176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290287101", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290283817", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290283139", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290280642", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290279732", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290269777", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290268027", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290266084", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290262568", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290257673", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290249464", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290248279", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290248167", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290229579", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290227264", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290225128", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290223393", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290216970", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290213089", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290210801", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290209773", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290209744", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290206907", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290203063", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290201752", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290196296", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290193368", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290191566", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290188213", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3290185244", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290184813", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290182531", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290180442", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290176915", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290176563", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290174629", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290174048", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290173775", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290173176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290167473", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290164098", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290159455", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290159056", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Less than high school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290157529", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290149698", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290148834", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290145517", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290142232", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290139192", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290137793", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290128978", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290128468", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290127670", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290125801", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290125784", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290125550", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290125357", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290124259", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290116629", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290116182", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290109779", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290103593", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290099797", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290097546", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290097268", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290095220", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290094384", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290083352", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290082468", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290081504", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290081040", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290076587", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290071379", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290070395", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290068892", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290068765", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290063543", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290062936", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290061815", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290058506", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290058216", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290050695", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290049932", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290049231", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290048884", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290047842", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290047689", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290047483", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290046627", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290042369", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290038794", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3290034196", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3290032864", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290029531", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290024333", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290022302", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3290019869", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3290019779", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290018381", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3290017901", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290014606", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290013239", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3290011286", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290010419", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3290008538", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3290005674", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3290002601", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289997713", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289997196", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289996800", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289996025", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289995352", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289993284", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289991708", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289989311", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289988393", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289987865", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289986698", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289985995", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289980534", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289973506", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289972382", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289971452", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289971256", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289963393", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289962839", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289962614", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289956408", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289955364", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289952496", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289951011", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289949516", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289949409", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289943405", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289943097", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289942520", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289933137", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289927404", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289924943", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289923980", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289920249", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289919285", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289918842", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289914533", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289914097", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289913649", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289911175", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289909917", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289907541", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289905986", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289905819", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289905044", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289903380", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289902920", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289902115", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289901820", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289901633", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289897826", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289896565", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289895732", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289894873", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Less than high school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289891069", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289890495", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289888113", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289888015", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289885747", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289878528", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289877093", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289874408", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Less than high school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289873978", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289870772", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289868197", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289866531", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289866259", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289865550", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289864687", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289862004", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289861464", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289857817", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289856887", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289856557", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289855873", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289854601", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289848909", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289847932", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289844139", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289843973", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289837359", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289835282", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289834572", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289831274", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289830199", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289829982", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289822005", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289821310", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289815685", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289813977", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289812188", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289809469", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289809255", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289808310", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289805753", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289805745", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289804908", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289804326", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289804031", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289802847", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289799650", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289799581", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289798968", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289798759", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289797876", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289795859", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289790475", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289790146", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289786719", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289781705", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289779434", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289764515", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289758800", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289757385", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289757163", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289753279", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289752347", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289751464", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289745316", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289745063", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289737236", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289735954", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289733444", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289730973", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289727014", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289725827", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289725605", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289722110", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289713384", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289711817", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289710382", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289706727", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289706550", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289705195", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289700288", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289695941", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289693023", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289692258", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289689591", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289689331", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289688885", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289686202", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289685200", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289684323", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289681765", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289680108", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289673695", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289666523", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289664241", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289653763", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289653664", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289652167", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289649402", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289648154", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289646833", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289645505", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289644365", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289641241", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289640516", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289638367", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289633176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289628791", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289627503", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289625918", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289625905", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289625071", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289621004", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289619487", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289618781", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "", "Location (Census Region)": "New England" }, { "RespondentID": "3289618768", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289618355", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289616064", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289610618", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289610391", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289600885", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289598419", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289597768", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289597035", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289588064", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289582868", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289582774", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289582090", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289573606", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289572808", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289569955", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289567355", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289564387", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289563102", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289561190", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289560376", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289555540", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289553574", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289553473", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289552996", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289552625", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289543778", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289540349", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289539921", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289537363", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289537293", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289536171", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289533753", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289531711", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289530269", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289530042", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289529064", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289528214", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289526845", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289526048", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289522048", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289512650", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289510637", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289510083", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289508774", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289505557", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289498676", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289498263", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289498064", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289494245", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289492759", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289492075", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289489736", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289485680", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289484757", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289481873", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289481310", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289472648", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289469330", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289467778", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289467324", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289463626", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3289463066", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289459695", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289458608", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289453110", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289450247", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289450050", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289449176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289448435", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289445841", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289437997", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289436437", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289434297", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289425578", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289423303", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289419064", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289418012", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289416615", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289415200", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289414959", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289414036", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289410507", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289410455", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289398157", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289394268", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289393495", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289392497", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289383220", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289381739", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289374653", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289370623", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289369318", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289363684", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289358306", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289354975", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289351950", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289351379", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289341349", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289334585", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289334511", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289322178", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289321600", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289317542", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289316592", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289311086", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289305272", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289302743", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289301976", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289282741", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289281855", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289279767", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289274314", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289274207", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3289262699", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289262511", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3289242777", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289236782", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289198607", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289179421", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289178815", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289177383", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289172932", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289156917", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289153001", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3289148779", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3289112999", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289095873", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3289069642", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3289064086", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3289054324", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3289049751", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3289032654", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288941294", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288846487", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288826742", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288823234", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288802482", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288793006", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288777560", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288772244", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288771826", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288750443", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288741236", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288740386", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288728912", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288723253", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288722710", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288719090", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288718743", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288714827", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288714697", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288713721", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288713570", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288712832", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288704807", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288702291", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288700554", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288699973", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288698545", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288698085", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288697760", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288696158", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288694272", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288690295", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288689621", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288687502", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288685641", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288683262", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288683105", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "", "Education": "Less than high school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288682774", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288682656", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288678886", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288675923", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288672490", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288672409", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288672197", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288671359", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288671328", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288670345", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288668791", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288668404", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288668176", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288666429", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288665797", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288665355", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288662617", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288660175", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288657866", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288657113", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288653945", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288653548", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288653332", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288653149", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288650455", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288649171", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288647913", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288647623", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288644592", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288644163", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288641278", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288639879", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288639732", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288639377", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288638640", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288635451", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288633861", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288629979", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288627180", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288625580", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288623870", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288623420", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288623033", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288620198", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288618459", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288617343", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288617091", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288614671", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288614539", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288614195", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288613051", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288609566", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288608965", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288604946", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288602883", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288601847", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288601827", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288599799", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288599067", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288593331", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288590836", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288588424", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288587373", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288586178", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288585053", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288584578", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288583884", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "" }, { "RespondentID": "3288583591", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288581774", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288580684", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288580145", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288579719", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288579445", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288578983", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288578072", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288576462", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288574703", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288571196", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288568534", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288567242", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288567154", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288563970", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288563342", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288563065", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "" }, { "RespondentID": "3288559700", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288559015", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288558131", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288557322", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288553903", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288553457", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288552984", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288551156", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288549677", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288547379", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288545527", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288544295", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288539645", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288538248", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288536532", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288534023", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288532773", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288532255", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288526244", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288524042", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288523874", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "18-29", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288522525", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288522488", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288521325", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288519037", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288516295", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288515773", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288514217", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288513045", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288512822", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288512665", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288512020", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288511686", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288511180", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288509415", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288506275", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288505925", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288505737", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288505216", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288505151", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288504398", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Unfamiliar (N/A)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288502884", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288501301", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288499757", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "High school degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288498715", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288497532", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288497228", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288497010", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288493077", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288492006", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288484535", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288482717", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288482581", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East South Central" }, { "RespondentID": "3288482369", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288479368", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288479074", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288477753", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288476971", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288472373", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288471192", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288469670", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288469047", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288460192", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288459190", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288458873", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288456946", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288455900", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288453555", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288446700", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288446529", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288445926", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "High school degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288444784", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288442728", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288436226", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288432395", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288429451", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288429390", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288429092", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288428243", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288425859", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288423088", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288423045", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Bachelor degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288421819", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288420798", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288417782", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "", "Age": "", "Household Income": "", "Education": "", "Location (Census Region)": "" }, { "RespondentID": "3288417641", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$25,000 - $49,999", "Education": "Graduate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288416959", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "3", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "New England" }, { "RespondentID": "3288415166", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Male", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Graduate degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288414025", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288413441", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "$150,000+", "Education": "Some college or Associate degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288410348", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288410073", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$150,000+", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288408698", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "45-60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "South Atlantic" }, { "RespondentID": "3288402717", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "", "Education": "Graduate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288402643", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "4", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat unfavorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "Yes", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "$25,000 - $49,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288402592", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Greedo", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "High school degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288402511", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288401681", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "> 60", "Household Income": "", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288401136", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Somewhat favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "Yes", "Do you consider yourself to be a fan of the Expanded Universe?��": "No", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "West South Central" }, { "RespondentID": "3288398062", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Neither favorably nor unfavorably (neutral)", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "High school degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288396374", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Male", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288395255", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "18-29", "Household Income": "", "Education": "Less than high school degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288391812", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "2", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "West North Central" }, { "RespondentID": "3288389603", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "6", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "45-60", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "Pacific" }, { "RespondentID": "3288388730", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "18-29", "Household Income": "$0 - $24,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288378779", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Mountain" }, { "RespondentID": "3288375286", "Have you seen any of the 6 films in the Star Wars franchise?": "No", "Do you consider yourself to be a fan of the Star Wars film franchise?": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "", "Which character shot first?": "", "Are you familiar with the Expanded Universe?": "", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "30-44", "Household Income": "$50,000 - $99,999", "Education": "Bachelor degree", "Location (Census Region)": "Middle Atlantic" }, { "RespondentID": "3288373068", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "Yes", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "Star Wars: Episode III Revenge of the Sith", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "Star Wars: Episode IV A New Hope", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "5", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "1", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very favorably", "Which character shot first?": "Han", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "Yes", "Gender": "Female", "Age": "45-60", "Household Income": "$100,000 - $149,999", "Education": "Some college or Associate degree", "Location (Census Region)": "East North Central" }, { "RespondentID": "3288372923", "Have you seen any of the 6 films in the Star Wars franchise?": "Yes", "Do you consider yourself to be a fan of the Star Wars film franchise?": "No", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode I The Phantom Menace]": "Star Wars: Episode I The Phantom Menace", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode II Attack of the Clones]": "Star Wars: Episode II Attack of the Clones", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode III Revenge of the Sith]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode IV A New Hope]": "", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode V The Empire Strikes Back]": "Star Wars: Episode V The Empire Strikes Back", "Which of the following Star Wars films have you seen? Please select all that apply. [Star Wars: Episode VI Return of the Jedi]": "Star Wars: Episode VI Return of the Jedi", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode I The Phantom Menace]": "6", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode II Attack of the Clones]": "1", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode III Revenge of the Sith]": "2", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode IV A New Hope]": "3", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode V The Empire Strikes Back]": "4", "Please rank the Star Wars films in order of preference with 1 being your favorite film in the franchise and 6 being your least favorite film. [Star Wars: Episode VI Return of the Jedi]": "5", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Han Solo]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Luke Skywalker]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Princess Leia Organa]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Anakin Skywalker]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Obi Wan Kenobi]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Emperor Palpatine]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Darth Vader]": "Very favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Lando Calrissian]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Boba Fett]": "Unfamiliar (N/A)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [C-3P0]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [R2 D2]": "Somewhat favorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Jar Jar Binks]": "Very unfavorably", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Padme Amidala]": "Neither favorably nor unfavorably (neutral)", "Please state whether you view the following characters favorably, unfavorably, or are unfamiliar with him/her. [Yoda]": "Very unfavorably", "Which character shot first?": "I don't understand this question", "Are you familiar with the Expanded Universe?": "No", "Do you consider yourself to be a fan of the Expanded Universe?��": "", "Do you consider yourself to be a fan of the Star Trek franchise?": "No", "Gender": "Female", "Age": "> 60", "Household Income": "$50,000 - $99,999", "Education": "Graduate degree", "Location (Census Region)": "Pacific" } ], "meta": { "title": "Star Wars Fan Survey (2014) - Free Download", "description": "Survey of 1,186 Americans on their Star Wars viewing habits, film preferences, character favorability ratings, and demographics. Conducted by FiveThirtyEight. Contains 1186 records. Download in Excel, CSV, PDF formats.", "seo_title": "Star Wars Fan Survey (2014) | ListBase", "seo_description": "Download Star Wars Fan Survey (2014) — 1186 records. Available in Excel, CSV, PDF formats.", "key_takeaways": [ "Contains 1186 records / 38 fields", "Available for free download in Excel, CSV, and PDF formats", "Data sourced from: https://github.com/fivethirtyeight/data" ] } }