{
  "id": "uk-brexit-voter-profiles-2019",
  "name": "UK Brexit Voter Profiles 2019",
  "title": "UK Brexit Voter Profiles 2019",
  "description": "2,500 demographic profiles of UK voters segmented by age, sex, income, education, and region, with modeled predictions for Brexit deal preference (deal vs no-deal vs remain).",
  "category": "geography",
  "source": "https://github.com/TheEconomist/graphic-detail-data",
  "source_url": "https://github.com/TheEconomist/graphic-detail-data",
  "updated": "2026-04",
  "record_count": 2500,
  "columns": [
    {
      "key": "sex",
      "label": "Sex",
      "type": "string"
    },
    {
      "key": "age_bucket",
      "label": "Age Bucket",
      "type": "string"
    },
    {
      "key": "lgbtq",
      "label": "Lgbtq",
      "type": "string"
    },
    {
      "key": "inc_bucket",
      "label": "Inc Bucket",
      "type": "number"
    },
    {
      "key": "educ_n",
      "label": "Educ N",
      "type": "number"
    },
    {
      "key": "region6",
      "label": "Region6",
      "type": "string"
    },
    {
      "key": "tenure3",
      "label": "Tenure3",
      "type": "string"
    },
    {
      "key": "poli_int_bucket",
      "label": "Poli Int Bucket",
      "type": "string"
    },
    {
      "key": "ge15_5",
      "label": "Ge15 5",
      "type": "string"
    },
    {
      "key": "ge17_5",
      "label": "Ge17 5",
      "type": "string"
    },
    {
      "key": "pop",
      "label": "Pop",
      "type": "number"
    },
    {
      "key": "pred_deal",
      "label": "Pred Deal",
      "type": "number"
    },
    {
      "key": "pred_no_deal",
      "label": "Pred No Deal",
      "type": "number"
    },
    {
      "key": "pred_remain",
      "label": "Pred Remain",
      "type": "number"
    }
  ],
  "rows": [
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 3900,
      "pred_deal": 12.6,
      "pred_no_deal": 18.5,
      "pred_remain": 69
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 3,
      "region6": "North",
      "tenure3": "own",
      "poli_int_bucket": "high",
      "ge15_5": "Oth",
      "ge17_5": "Lab",
      "pop": 4400,
      "pred_deal": 11.4,
      "pred_no_deal": 23.7,
      "pred_remain": 64.9
    },
    {
      "sex": "Male",
      "age_bucket": "30-44",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 4,
      "region6": "Midlands",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "DNV",
      "ge17_5": "Con",
      "pop": 2400,
      "pred_deal": 34.3,
      "pred_no_deal": 34.4,
      "pred_remain": 31.4
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "gay",
      "inc_bucket": 515,
      "educ_n": 3,
      "region6": "North",
      "tenure3": "rent",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 3300,
      "pred_deal": 18,
      "pred_no_deal": 24.7,
      "pred_remain": 57.3
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 3,
      "region6": "North",
      "tenure3": "rent",
      "poli_int_bucket": "high",
      "ge15_5": "DNV",
      "ge17_5": "Con",
      "pop": 1900,
      "pred_deal": 22.7,
      "pred_no_deal": 63,
      "pred_remain": 14.3
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 4,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "high",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 2700,
      "pred_deal": 24.7,
      "pred_no_deal": 52.7,
      "pred_remain": 22.7
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 2,
      "region6": "Midlands",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 15400,
      "pred_deal": 37.6,
      "pred_no_deal": 47.2,
      "pred_remain": 15.1
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 2,
      "region6": "North",
      "tenure3": "mortgage",
      "poli_int_bucket": "low",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 9700,
      "pred_deal": 19,
      "pred_no_deal": 21.1,
      "pred_remain": 60
    },
    {
      "sex": "Female",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 4,
      "region6": "North",
      "tenure3": "own",
      "poli_int_bucket": "low",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 5100,
      "pred_deal": 50.1,
      "pred_no_deal": 32.9,
      "pred_remain": 17
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": "50+",
      "educ_n": 4,
      "region6": "London",
      "tenure3": "mortgage",
      "poli_int_bucket": "high",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 4500,
      "pred_deal": 7,
      "pred_no_deal": 7.1,
      "pred_remain": 86
    },
    {
      "sex": "Female",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "rent",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "DNV",
      "pop": 1800,
      "pred_deal": 26.8,
      "pred_no_deal": 35.8,
      "pred_remain": 37.4
    },
    {
      "sex": "Female",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 4,
      "region6": "North",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 27700,
      "pred_deal": 44.7,
      "pred_no_deal": 33.6,
      "pred_remain": 21.7
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 75700,
      "pred_deal": 37.1,
      "pred_no_deal": 41.6,
      "pred_remain": 21.3
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 3,
      "region6": "Midlands",
      "tenure3": "own",
      "poli_int_bucket": "low",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 2800,
      "pred_deal": 45.8,
      "pred_no_deal": 38,
      "pred_remain": 16.2
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 4,
      "region6": "Midlands",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 5300,
      "pred_deal": 12.6,
      "pred_no_deal": 14.4,
      "pred_remain": 73
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 3,
      "region6": "Midlands",
      "tenure3": "mortgage",
      "poli_int_bucket": "high",
      "ge15_5": "DNV",
      "ge17_5": "Con",
      "pop": 400,
      "pred_deal": 24,
      "pred_no_deal": 61.6,
      "pred_remain": 14.4
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "UKIP",
      "ge17_5": "UKIP",
      "pop": 500,
      "pred_deal": 27.2,
      "pred_no_deal": 69.4,
      "pred_remain": 3.5
    },
    {
      "sex": "Male",
      "age_bucket": "30-44",
      "lgbtq": "straight",
      "inc_bucket": "50+",
      "educ_n": 4,
      "region6": "South",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "DNV",
      "ge17_5": "Lab",
      "pop": 8100,
      "pred_deal": 9.2,
      "pred_no_deal": 7.9,
      "pred_remain": 82.9
    },
    {
      "sex": "Female",
      "age_bucket": "60-75",
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      "region6": "North",
      "tenure3": "own",
      "poli_int_bucket": "low",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 1300,
      "pred_deal": 50.8,
      "pred_no_deal": 30.2,
      "pred_remain": 19
    },
    {
      "sex": "Male",
      "age_bucket": "18-29",
      "lgbtq": "straight",
      "inc_bucket": "50+",
      "educ_n": 3,
      "region6": "South",
      "tenure3": "mortgage",
      "poli_int_bucket": "high",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 1700,
      "pred_deal": 27.8,
      "pred_no_deal": 27,
      "pred_remain": 45.2
    },
    {
      "sex": "Female",
      "age_bucket": "18-29",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 4,
      "region6": "North",
      "tenure3": "rent",
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      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 2900,
      "pred_deal": 15.1,
      "pred_no_deal": 7.5,
      "pred_remain": 77.5
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 3,
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      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Oth",
      "ge17_5": "Oth",
      "pop": 5500,
      "pred_deal": 15.9,
      "pred_no_deal": 16.5,
      "pred_remain": 67.6
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
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      "pred_deal": 30.2,
      "pred_no_deal": 32.6,
      "pred_remain": 37.2
    },
    {
      "sex": "Female",
      "age_bucket": "30-44",
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      "pred_deal": 13.4,
      "pred_no_deal": 8.8,
      "pred_remain": 77.7
    },
    {
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      "pred_deal": 11,
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      "pred_remain": 80.7
    },
    {
      "sex": "Male",
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      "pred_remain": 2.2
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
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      "region6": "London",
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      "pred_deal": 16.7,
      "pred_no_deal": 17.2,
      "pred_remain": 66.1
    },
    {
      "sex": "Female",
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      "tenure3": "mortgage",
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      "pred_deal": 19.9,
      "pred_no_deal": 18.8,
      "pred_remain": 61.3
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
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      "pred_deal": 15.9,
      "pred_no_deal": 33,
      "pred_remain": 51.1
    },
    {
      "sex": "Male",
      "age_bucket": "30-44",
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      "tenure3": "rent",
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      "ge17_5": "Con",
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      "pred_deal": 21.3,
      "pred_no_deal": 55.1,
      "pred_remain": 23.6
    },
    {
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      "tenure3": "rent",
      "poli_int_bucket": "middling",
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      "ge17_5": "Con",
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      "pred_deal": 37.8,
      "pred_no_deal": 39.1,
      "pred_remain": 23.1
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
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      "tenure3": "own",
      "poli_int_bucket": "high",
      "ge15_5": "UKIP",
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      "pred_deal": 13.6,
      "pred_no_deal": 84.1,
      "pred_remain": 2.3
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
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      "ge17_5": "Lab",
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      "pred_deal": 9.2,
      "pred_no_deal": 16.9,
      "pred_remain": 73.9
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "straight",
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      "poli_int_bucket": "middling",
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      "ge17_5": "Con",
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      "pred_deal": 39.3,
      "pred_no_deal": 30.3,
      "pred_remain": 30.4
    },
    {
      "sex": "Female",
      "age_bucket": "30-44",
      "lgbtq": "straight",
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      "region6": "North",
      "tenure3": "mortgage",
      "poli_int_bucket": "high",
      "ge15_5": "Con",
      "ge17_5": "Con",
      "pop": 2400,
      "pred_deal": 32.8,
      "pred_no_deal": 32.3,
      "pred_remain": 34.9
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "gay",
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      "educ_n": 3,
      "region6": "South",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 900,
      "pred_deal": 13.3,
      "pred_no_deal": 12,
      "pred_remain": 74.8
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 2535,
      "educ_n": 3,
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      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "UKIP",
      "ge17_5": "DNV",
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      "pred_deal": 20.2,
      "pred_no_deal": 69.5,
      "pred_remain": 10.3
    },
    {
      "sex": "Female",
      "age_bucket": "18-29",
      "lgbtq": "straight",
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      "educ_n": 4,
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      "poli_int_bucket": "middling",
      "ge15_5": "Oth",
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      "pred_deal": 15.9,
      "pred_no_deal": 7.9,
      "pred_remain": 76.2
    },
    {
      "sex": "Female",
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      "poli_int_bucket": "high",
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      "ge17_5": "Con",
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      "pred_no_deal": 49.2,
      "pred_remain": 15.3
    },
    {
      "sex": "Male",
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      "educ_n": 1,
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      "ge17_5": "Con",
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      "pred_no_deal": 56.7,
      "pred_remain": 7
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
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      "region6": "South",
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      "poli_int_bucket": "low",
      "ge15_5": "Lab",
      "ge17_5": "Oth",
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      "pred_deal": 13.5,
      "pred_no_deal": 5.6,
      "pred_remain": 80.9
    },
    {
      "sex": "Male",
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      "tenure3": "own",
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      "pred_deal": 20.3,
      "pred_no_deal": 17.8,
      "pred_remain": 61.8
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
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      "educ_n": 3,
      "region6": "Scotland",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Oth",
      "ge17_5": "Oth",
      "pop": 19000,
      "pred_deal": 14.9,
      "pred_no_deal": 16.2,
      "pred_remain": 68.9
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
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      "educ_n": 3,
      "region6": "South",
      "tenure3": "rent",
      "poli_int_bucket": "middling",
      "ge15_5": "UKIP",
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      "pred_no_deal": 30.6,
      "pred_remain": 23.4
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "gay",
      "inc_bucket": 2535,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "DNV",
      "ge17_5": "Lab",
      "pop": 1300,
      "pred_deal": 14.7,
      "pred_no_deal": 23.1,
      "pred_remain": 62.2
    },
    {
      "sex": "Female",
      "age_bucket": "30-44",
      "lgbtq": "straight",
      "inc_bucket": "50+",
      "educ_n": 5,
      "region6": "North",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 10100,
      "pred_deal": 6.8,
      "pred_no_deal": 3.7,
      "pred_remain": 89.5
    },
    {
      "sex": "Male",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 3,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "high",
      "ge15_5": "UKIP",
      "ge17_5": "UKIP",
      "pop": 500,
      "pred_deal": 9.8,
      "pred_no_deal": 88.7,
      "pred_remain": 1.6
    },
    {
      "sex": "Female",
      "age_bucket": "45-60",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 4,
      "region6": "Wales",
      "tenure3": "own",
      "poli_int_bucket": "low",
      "ge15_5": "Oth",
      "ge17_5": "Oth",
      "pop": 1200,
      "pred_deal": 19.5,
      "pred_no_deal": 9.3,
      "pred_remain": 71.2
    },
    {
      "sex": "Female",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 1,
      "region6": "Scotland",
      "tenure3": "rent",
      "poli_int_bucket": "middling",
      "ge15_5": "Lab",
      "ge17_5": "Lab",
      "pop": 2100,
      "pred_deal": 21.7,
      "pred_no_deal": 29.3,
      "pred_remain": 49
    },
    {
      "sex": "Male",
      "age_bucket": "30-44",
      "lgbtq": "straight",
      "inc_bucket": "50+",
      "educ_n": 4,
      "region6": "London",
      "tenure3": "mortgage",
      "poli_int_bucket": "middling",
      "ge15_5": "DNV",
      "ge17_5": "Oth",
      "pop": 3100,
      "pred_deal": 10.4,
      "pred_no_deal": 6.3,
      "pred_remain": 83.3
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 1525,
      "educ_n": 1,
      "region6": "South",
      "tenure3": "own",
      "poli_int_bucket": "low",
      "ge15_5": "UKIP",
      "ge17_5": "Con",
      "pop": 5000,
      "pred_deal": 22.5,
      "pred_no_deal": 75.8,
      "pred_remain": 1.7
    },
    {
      "sex": "Female",
      "age_bucket": "30-44",
      "lgbtq": "straight",
      "inc_bucket": 3550,
      "educ_n": 4,
      "region6": "Midlands",
      "tenure3": "mortgage",
      "poli_int_bucket": "high",
      "ge15_5": "Oth",
      "ge17_5": "Lab",
      "pop": 700,
      "pred_deal": 8.2,
      "pred_no_deal": 7.6,
      "pred_remain": 84.2
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 3,
      "region6": "North",
      "tenure3": "mortgage",
      "poli_int_bucket": "low",
      "ge15_5": "UKIP",
      "ge17_5": "Con",
      "pop": 3500,
      "pred_deal": 22.1,
      "pred_no_deal": 75.9,
      "pred_remain": 2
    },
    {
      "sex": "Male",
      "age_bucket": "60-75",
      "lgbtq": "straight",
      "inc_bucket": 515,
      "educ_n": 3,
      "region6": "Wales",
      "tenure3": "own",
      "poli_int_bucket": "middling",
      "ge15_5": "Oth",
      "ge17_5": "Oth",
      "pop": 1300,
      "pred_deal": 19.2,
      "pred_no_deal": 20.4,
      "pred_remain": 60.4
    }
  ],
  "meta": {
    "title": "UK Brexit Voter Profiles 2019 - Free Download",
    "description": "2,500 demographic profiles of UK voters segmented by age, sex, income, education, and region, with modeled predictions for Brexit deal preference (deal vs no-deal vs remain). Contains 2500 records. Download in Excel, CSV, PDF formats.",
    "seo_title": "UK Brexit Voter Profiles 2019 | ListBase",
    "seo_description": "Download UK Brexit Voter Profiles 2019 — 2500 records. Available in Excel, CSV, PDF formats.",
    "key_takeaways": [
      "Contains 2500 records / 14 fields",
      "Available for free download in Excel, CSV, and PDF formats",
      "Data sourced from: https://github.com/TheEconomist/graphic-detail-data"
    ]
  }
}